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An ampersand is an invitation to imagine what will come next. It is a continuation of a conversation, plan or story. ⁣

When the symbol stands alone it is still communicating a huge amount of information from its form and its shapes. ⁣

Is it hand-written, is it old-fashioned and traditional, is it minimalist and modern? Every use & every font can share a different meaning. ⁣

This is your life, your plan, your story &.......
March 09, 2021